Friday, September 19, 2014

Designer Resurgence - Burberry

I have watched in awe as Christopher Bailey has taken the reigns at Burberry and transformed the brand. Burberry was heading into dangerous territory as a brand that only had a trench and a beige one at that. With enormous heritage, Burberry was sinking into a fashion never never land. 

But never fear Bailey is here and as he joined the brand as Design Director in 2001 a current of change began to stir and by 2004 as he took over as Creative Director the brand was in the midst of a fully fledged transformation. 

His talent choices, design direction and collaborations are second to none. The first time I noticed Cara Delevingne was in a Burberry campaign. Again this year Burberry was the highlight of London Fashion Week and again the show stired me on an emotional level. 

I mean Suki Waterhouse closed the show and Kate Moss was Cara Delevingne's date, how could you not want to cry tears of joy. 

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