Monday, December 6, 2010

WET FASHION - MUTHER OF ALL THINGS


Last week I was invited by the beautiful ladies at 'Muther Of All Things' to preview their first collection of 'Wet Fashion', a term coined to describe their take of fashion forward surf and swim wear for the lady folk. MOAT was created by Marisa Sidoti & Joceline Godfrey they say "MUTHER OF ALL THINGS is born from the desire to create WET FASHION for the modern day surf diva, drawing on inspiration from their surf culture lifestyle and home town Byron Bay."

The event took place at the Melbourne residence of famed Australian artist David Bromley who collaborated on the launch by also introducing his own surfboard designs (look out for them in the film below).









The runway show was just beautiful but what really blew me away was the media showing of the 'Muther Of All Things' film, directed by beautiful film maker Gemma Lee she captured the essence of the label perfectly.

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